Make It Ours: Crashing the Gates of Culture with Virgil Abloh →
My new book is coming June 24, 2025! And I’m thrilled. Make It Ours: Crashing the Gate of Culture with Virgil Abloh is a professional biography of designer Virgil Abloh, who was the first Black artistic director at Louis Vuitton. It tells the story of his rise from Rockford, Illinois to Paris.
It’s the story of an evolving fashion industry, cultural upheaval and racial justice protests. They all played a part in Abloh’s success. He brought talent, tenacity, confidence and a belief that no place, no goal was off limits.
Abloh wasn’t the first Black man to reach the top rungs of the fashion industry. Ozwald Boateng proceeded him. So did Edward Buchanan. But Abloh had the benefit of social media, an ascendant menswear industry and a changing definition of luxury. When I covered Abloh’s collections for Off-White, I was often highly critical of them. But I was also fascinated. His fans saw and appreciated something that, as a fashion critic, I didn’t. I wanted to understand why he resonated so deeply, and what that meant for the industry’s future. In the end, I emerged an admirer. Abloh was extraordinary.
From People.com:
“Groundbreaking fashion designer Virgil Abloh was a singular innovator within the industry upon his death at age 41 in November 2021. Now, the entrepreneur's influence will be explored in a forthcoming biography.
PEOPLE can share an exclusive first look at Make It Ours: Crashing the Gates of Culture with Virgil Abloh, a new biography about the fashion icon publishing via Crown this summer. Written by Pulitzer Prize-winning critic Robin Givhan, the book explores Abloh’s lasting legacy on the fashion industry and beyond.
When Abloh was appointed as Louis Vuitton’s head of menswear in 2018, he became the first Black designer to serve as the brand’s artistic director in its nearly 170 year history. Prior to that, he founded the fashion brand Off-White. Make It Ours, however, explores “so much more than his own journey,” the book’s description states, and focuses on the impact of Abloh's transformative work…”